From Store to Screen: Designing the Hubo Mobile Experience

Client

Hubo

Hubo

Year

2024-2025

2024-2025

Sector

Retail

Retail

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hubo banner image
hubo banner image
The Challenge

We kicked off the project with an interactive workshop involving key stakeholders from Hubo's marketing and IT teams. This session helped us define the app's core objectives, pinpoint user pain points, and explore design directions ultimately shaping our design strategy to align with Hubo's vision.

man presenting in workshop
post-its on a wall
Our Solution

We partnered with Hubo to craft a great mobile app user experience. Our partner Unlock’d meticulously handled the implementation of our designs. At Fabrikate, we concentrated on:

  • User-centric design: Crafting an intuitive interface that allows customers to easily browse products, access promotions and place orders.

  • Visually appealing interface: Developing a modern and engaging visual design that aligned with Hubo's brand identity, using clear typography, high-quality imagery and a consistent design language.

  • Future proof Design System: Delivering a comprehensive design system to ensure consistency across all app features and future updates, streamlining the development process.

We partnered with Hubo to craft a great mobile app user experience. Our partner Unlock’d meticulously handled the implementation of our designs. At Fabrikate, we concentrated on:

  • User-centric design: Crafting an intuitive interface that allows customers to easily browse products, access promotions and place orders.

  • Visually appealing interface: Developing a modern and engaging visual design that aligned with Hubo's brand identity, using clear typography, high-quality imagery and a consistent design language.

  • Future proof Design System: Delivering a comprehensive design system to ensure consistency across all app features and future updates, streamlining the development process.

Incorporating functionalities such as

  • Digitizing your Bonus card & an overview of your Bonus points

  • Wishlists

  • An overview of your recent purchases through both the website as the app

  • Shopping directly in the app

  • ...

digitize loyalty visual
shop directly through the app visual
A future proof design system built in Figma

Our goal was to create an extensive design system that not only guarantees uniformity across every feature of the application but also facilitates seamless integration of future updates. By establishing clear guidelines and reusable components, we aim to simplify the development workflow, allowing our designers to focus on innovation while maintaining a cohesive user experience.

A future proof design system built in Figma

Our goal was to create an extensive design system that not only guarantees uniformity across every feature of the application but also facilitates seamless integration of future updates. By establishing clear guidelines and reusable components, we aim to simplify the development workflow, allowing our designers to focus on innovation while maintaining a cohesive user experience.

The Result

The design-driven transformation of the Hubo mobile app aimed to deliver a significantly enhanced user experience:

  • Intuitive navigation: The improved information architecture and user flows were designed to make it effortless for customers to find what they need, potentially reducing friction in the purchasing process.

  • Foundation for future growth:The strong design framework lays a dependable groundwork for upcoming enhancements and feature integrations, guaranteeing uniformity and growth as Hubo's mobile approach develops.

The Result

The design-driven transformation of the Hubo mobile app aimed to deliver a significantly enhanced user experience:

  • Intuitive navigation: The improved information architecture and user flows were designed to make it effortless for customers to find what they need, potentially reducing friction in the purchasing process.

  • Foundation for future growth:The strong design framework lays a dependable groundwork for upcoming enhancements and feature integrations, guaranteeing uniformity and growth as Hubo's mobile approach develops.

app store rating visual
hubo app icon
Conclusion

The Hubo mobile app is a big step forward in Hubo’s digital strategy. With a great user interface, easy navigation, and a solid design, the app aims to improve the customer experience and build stronger ties with the Hubo brand. This design sets a solid foundation for future growth and innovation.

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