VAB - Fabrikate

A full digital redesign for VAB

Client

VAB

Year

2023-Current

Sector

Mobility

View result

The Challenge

VAB, the leading Belgian mobility service provider, aimed to enhance their customer experience and website design while boosting their Google performance score. Their key objectives were:

Implement a Mobile-First Design: Prioritize mobile users to improve accessibility and engagement.
Achieve Design Consistency: Ensure a uniform look and feel across all pages.
Develop a Uniform Design System: Create a cohesive framework to streamline future design and development efforts.

One significant challenge was maintaining design consistency throughout the entire VAB platform while respecting the needs and concerns of the multiple business units within the company. This required a mature design studio capable of listening, understanding and challenging existing designs and safeguarding new design decisions—a role perfectly suited for Fabrikate.

Our Solution

Understanding. We initiated a series of workshop with VAB's key stake holders. This allowed us to:

Implement a Mobile-First Design: Prioritize mobile users to improve accessibility and engagement.
Achieve Design Consistency: Ensure a uniform look and feel across all pages.
Develop a Uniform Design System: Create a cohesive framework to streamline future design and development efforts.

Understanding. We initiated a series of workshop with VAB's key stake holders. This allowed us to:

Implement a Mobile-First Design: Prioritize mobile users to improve accessibility and engagement.
Achieve Design Consistency: Ensure a uniform look and feel across all pages.
Develop a Uniform Design System: Create a cohesive framework to streamline future design and development efforts.

UX Planning and Wireframing. Our UX experts developed wireframes that:

Followed mobile-first principles.
Incorporated UX heuristics for optimal user experience.
Provided a clear roadmap for the design and development phases.

The Results

Enhanced Design System

VAB now has a mature design system with the following major advantages.

For the Development Team:

Consistent Ul components streamlined the coding process.
Clear overview of design elements reduced development time.

For Business Units:

Content guidelines improved the efficiency of content creation.
A clear overview of content blocks facilitated easier page management.

For the Design Team:

Quick onboarding of new team members due to standardized guidelines.
Easily expandable and adaptable design system, resulting in lower maintenance costs.

Enhanced Design System

VAB now has a mature design system with the following major advantages.

For the Development Team:

Consistent Ul components streamlined the coding process.
Clear overview of design elements reduced development time.

For Business Units:

Content guidelines improved the efficiency of content creation.
A clear overview of content blocks facilitated easier page management.

For the Design Team:

Quick onboarding of new team members due to standardized guidelines.
Easily expandable and adaptable design system, resulting in lower maintenance costs.

Company-Wide Design Alignment

Achieved consensus on design decisions across all business units.
Established a uniform brand identity throughout the entire VAB digital platform.

Strengthened Partnership as VAB's design studio

Our design team has added value and acts as an internal team player for VAB's development team.
Continued collaboration with VAB, reflecting a successful and ongoing partnership.

Company-Wide Design Alignment

Achieved consensus on design decisions across all business units.
Established a uniform brand identity throughout the entire VAB digital platform.

Strengthened Partnership as VAB's design studio

Our design team has added value and acts as an internal team player for VAB's development team.
Continued collaboration with VAB, reflecting a successful and ongoing partnership.

Conclusion

At Fabrikate, we pride ourselves on our natural ability to collaborate effectively with development teams. Our work with VAB showcases how tight-knit cooperation between designers, developers, and
business managers can lead to exceptional digital products. By combining our expertise and focusing on user-centric design principles, we helped VAB enhance their digital presence and achieve their goals.

VAB is delighted with the results, and we’re excited to continue growing together!

See the result

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A full digital redesign for VAB

The Challenge

Our Solution

The Results

Enhanced Design System

Enhanced Design System

Company-Wide Design Alignment

Strengthened Partnership as VAB's design studio

Company-Wide Design Alignment

Strengthened Partnership as VAB's design studio

Conclusion

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