Next level loyalty app

Client

Lunch Garden

Lunch Garden

Year

2022-2023

2022-2023

Sector

Entertainment

Entertainment

View result

View result

For Lunch Garden, we created an interactive in-app game as part of a campaign promoting Capri-Sun.
The concept was simple: catch as many Capri-Suns as possible and collect enough to unlock a voucher for a free Capri-Sun at Lunch Garden. By turning the promotion into a playful challenge, we created an engaging way for Lunch Garden customers to interact with the campaign directly within the app.
Create the characters & obstacles

With the gameplay established, we built a visual world around it.

We created the characters and game elements to complement the playful nature of the campaign and bring the experience to life within the Lunch Garden app.

Every element, from the characters to the Capri-Suns, was designed to be instantly recognizable while fitting naturally into the overall game environment.

Create the characters & obstacles

With the gameplay established, we built a visual world around it.

We created the characters and game elements to complement the playful nature of the campaign and bring the experience to life within the Lunch Garden app.

Every element, from the characters to the Capri-Suns, was designed to be instantly recognizable while fitting naturally into the overall game environment.

Bring it to life

To make the game feel alive, we added movement and personality to every part of the experience.

Characters, Capri-Suns and obstacles were animated to make interactions feel responsive and engaging. These animations not only made the game more enjoyable to play, but also helped communicate what was happening on screen.

The result is a lively game experience that keeps the focus where it belongs: catching as many Capri-Suns as possible.

Bring it to life

To make the game feel alive, we added movement and personality to every part of the experience.

Characters, Capri-Suns and obstacles were animated to make interactions feel responsive and engaging. These animations not only made the game more enjoyable to play, but also helped communicate what was happening on screen.

The result is a lively game experience that keeps the focus where it belongs: catching as many Capri-Suns as possible.

Putting it all together

Once the individual elements were ready, we brought everything together inside the Lunch Garden app.

Players could jump into the game, collect Capri-Suns, dodge obstacles and work their way towards the reward. Collect enough Capri-Suns and a voucher for a free Capri-Sun was unlocked.

A straightforward game mechanic, playful animations and a tangible reward turned a promotional campaign into an engaging experience for Lunch Garden customers.

Putting it all together

Once the individual elements were ready, we brought everything together inside the Lunch Garden app.

Players could jump into the game, collect Capri-Suns, dodge obstacles and work their way towards the reward. Collect enough Capri-Suns and a voucher for a free Capri-Sun was unlocked.

A straightforward game mechanic, playful animations and a tangible reward turned a promotional campaign into an engaging experience for Lunch Garden customers.

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