We kicked off the project with an interactive workshop involving key stakeholders from Hubo's marketing and IT teams. This session helped us define the app's core objectives, pinpoint user pain points, and explore design directions ultimately shaping our design strategy to align with Hubo's vision.

We partnered with Hubo to craft a great mobile app user experience. Our partner Unlock’d meticulously handled the implementation of our designs. At Fabrikate, we concentrated on:

• User-centric design: Crafting an intuitive interface that allows customers to easily browse products, access promotions and place orders.
• Visually appealing interface: Developing a modern and engaging visual design that aligned with Hubo's brand identity, using clear typography, high-quality imagery and a consistent design language.
• Future proof Design System: Delivering a comprehensive design system to ensure consistency across all app features and future updates, streamlining the development process.

The design-driven transformation of the Hubo mobile app aimed to deliver a significantly enhanced user experience:

• Intuitive navigation: The improved information architecture and user flows were designed to make it effortless for customers to find what they need, potentially reducing friction in the purchasing process.
• Foundation for future growth: The strong design framework lays a dependable groundwork for upcoming enhancements and feature integrations, guaranteeing uniformity and growth as Hubo's mobile approach develops.