Xplore Group, a technology group with multiple specialised companies under its umbrella, faced a crucial question: how do you translate 'renewal' into a digital presence that truly makes an impact? Their existing website served its purpose, but lacked the freshness and energy that belong to a forward-thinking technology group. The brief was clear: create a modern identity starting with the website, then extend it across all digital touchpoints.

We opted for an intensive co-creation process, meeting weekly with Xplore Group's stakeholders. Short feedback loops, rapid iterations, and always with concrete designs on the table. At the first presentation, we deliberately proposed two directions: a safe evolution of the existing design, and a completely new visual style full of dynamism that captures and holds attention. They chose the bold option. From there, we rolled out the new identity across all pages.

Our design team kept four priorities firmly in focus. First, responsive design that works flawlessly on every screen. Second, accessibility as a foundation, not an afterthought. Third, a mobile-friendly approach that noticeably improves the user experience. And finally, subtle micro-animations that bring the whole thing to life without becoming distracting.